Power of the Campaign Pyramid
Hope is Not a Strategy

by Ron Wallace
and Wesley McCall

published by Ron Wallace

118 pages, 6 x 9, 11 b/w photos

ISBN 10: 1-59152-111-4
ISBN 13: 978-1-59152-111-2

November 2012





Power of the Campaign Pyramid
Hope is Not a Strategy

Power of the Campaign Pyramid align=

Ron Wallace retired from UPS as president of UPS International, where he was deeply involved with government leaders and politicians throughout the U.S. and the world. For over ten years he has served with and managed numerous political campaigns, garnering a remarkable win rate. Power of the Campaign Pyramid draws heavily on Ron's experience conducting campaign orientations, analyses, and trainings.

Ron's savvy and no-bones approach in both civic and business arenas have helped him serve effectively as chair of the Georgia Governor's Commission. He has also chaired or co-chaired more than thirty boards around the world prior to his retirement. Ron presently serves as a director on five boards and three charitable foundations.

Wesley McCall has spent several years learning the ins and outs of political campaigns and elections. He began serving as a volunteer coordinator and grew to become a sought-after campaign manager. The ability to influence people through leadership and marketing was a major focus of study for several years while earning his bachelor's degree from Grand Canyon University. Wesley's steady leadership, marketing strategy, and strong conviction to stay above the fray have helped numerous candidates win elections with clear consciences.

Wesley devotes his time to his family and volunteering as a sitting board member with several community organizations and foundations. Wesley shares his success with his lovely wife, Jakima, and their son, Ian.

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